Parking on the Marina di Massa seafront costs €1.00 to €1.50 an hour from 1 April to 31 October (8:00 to midnight) and is free out of season; Piazza Betti is paid all year. This guide explains the colour zones, the cheapest place to park for the beach, the €35 weekly pass, the summer traffic bans and car hire at Pisa Airport, 54 km away.
Driving in? Still choosing a car? Our Italy car rental guide compares the local desks and prices – pick the car first, then park it cheaply with the tips below.
Do you need a car? For Marina di Massa, a car is the easy option: Pisa, Lucca, the Carrara marble quarries and the Cinque Terre are all within day-trip distance. Pisa Airport is about 54 km away: compare car rental at Pisa Airport on DiscoverCars, or read our Italy car rental guide.
Marina di Massa is the beach district of Massa on the northern Tuscan coast, with a long seafront road (the lungomare) lined with beach clubs. Parking is almost all on the street, in pay-and-display zones set by the Comune di Massa. Under the town’s parking plan, the seafront zones charge €1.00 to €1.50 an hour from 1 April to 31 October, 8:00 to midnight, and are free the rest of the year. The area around Piazza Betti is paid all year. There is no multi-storey car park you can book online in Marina di Massa today.
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| Zone (colour on signs) | Where | 1st hour | Next hours | When it applies |
|---|---|---|---|---|
| 1A red | Piazza Betti | €1.50 | €2.00 | All year, 8:00–1:00 |
| 1B red | Via Ascoli, Via Rossi | €1.50 | €1.50 | All year, 8:00–1:00 |
| 2 yellow | Seafront, Via Casola to Via Lungofrigido | €1.50 | €1.50 | 1 Apr–31 Oct, 8:00–24:00 |
| 3 green | Seafront, Via Lungofrigido to Viale della Repubblica; Via Casola car park | €1.00 | €1.50 | 1 Apr–31 Oct, 8:00–24:00 |
| 4 blue | Seafront, Viale della Repubblica to the Montignoso border; Partaccia | €1.00 | €1.00 | 1 Apr–31 Oct, 8:00–24:00 |
Source: Comune di Massa, parking plan for Marina di Massa (Giunta resolution no. 126 of 28 March 2024). We found no newer resolution changing these tariffs, but the meter and the signs on the street are what count.
What a beach day costs on the seafront
Municipal tariffs, 2024 parking plan
The whole seafront is divided into three paid zones. The further south-east you go, towards Partaccia and the Montignoso border, the cheaper it gets:
€1.00 an hour, every hour, from 1 April to 31 October, 8:00 to midnight. This is the best choice for a full beach day: eight hours cost €8.
€1.00 for the first hour, then €1.50 an hour, same season and hours. Includes the car park on Via Casola.
€1.50 an hour, from 1 April to 31 October, 8:00 to midnight.
Out of season (November to March) the seafront zones are not charged under the plan, so parking along the lungomare is free. Check the signs anyway: other restrictions such as street cleaning still apply.
If you stay for a week, the municipal plan offers a weekly pass (type D) for €35, valid in the yellow, green and blue zones from 8:00 to 19:00, from 1 April to 31 October, for residents and visitors alike. A type C pass for €90 is also open to non-residents and covers the same zones. Passes do not cover the red zone around Piazza Betti. Ask the Comune di Massa where to buy them before you arrive.
Piazza Betti is the centre of Marina di Massa and the most expensive zone: €1.50 for the first hour, then €2.00, all year until 1:00 at night. For summer 2026 the town also closed streets to traffic and parking until 30 September: Via Colombo and Via Ascoli from 12:00 to 3:00, and the stretch between Piazza Betti and Piazza Pellerano plus Via P. Rossi from 17:00 to 3:00. Some spaces on Via Colombo became pedestrian space for cafés. Expect similar rules in summer 2027 and park on the seafront rather than in the centre in the evening.
Restricted streets are marked at the entrance. Do not drive past a closed sign, even if your satnav sends you that way.
Marina di Massa is about 5 km from the town of Massa (about 10 minutes by car) and about 54 km from Pisa Airport (around 40 minutes in free-flowing traffic). On summer weekends the roads to the beach are slow, so arrive before 10:00 for the easiest choice of spaces.
Marina di Massa parking cost estimator
Search Marina di Massa on Parclick →Pre-filled with €1.00 an hour, the municipal rate in seafront zone 4 (blue) from 1 April to 31 October. Zone 2 costs €1.50 an hour.
Under the Comune di Massa parking plan, the seafront zones cost €1.00 to €1.50 an hour from 1 April to 31 October, 8:00 to midnight. Piazza Betti costs €1.50 for the first hour and €2.00 after that, all year from 8:00 to 1:00.
Zone 4 (blue), from Viale della Repubblica to Partaccia and the Montignoso border, at €1.00 an hour. A full eight-hour beach day costs €8.
The seafront zones are charged only from 1 April to 31 October, so out of season parking there is free. The red zone around Piazza Betti, Via Ascoli and Via Rossi is paid all year.
Yes. The municipal plan has a weekly pass for €35, valid in the yellow, green and blue zones from 8:00 to 19:00 between April and October, for residents and visitors.
In summer 2026 Via Colombo and Via Ascoli were closed to traffic and parking from 12:00 to 3:00, and the Piazza Betti to Piazza Pellerano stretch and Via P. Rossi from 17:00 to 3:00, until 30 September.
About 54 km, around 40 minutes by car in free-flowing traffic.
