I-VII 07:00 – 00:00
Keddy by Europcar is the value, online-focused arm of Europcar – a budget way into a major's fleet on Madeira, with economy cars from around €22–32/day ($24–$35) in low season. The best news for drivers: Madeira has no motorway tolls anywhere, so the booked price is close to what you pay. This guide covers Keddy in Madeira, the real prices, how it compares to the strong local operators, and the practical tips for the island's tunnels and hairpins.
Keddy is Europcar's value brand on Madeira – lower rates from the same fleet, with a leaner process.
Madeira (Funchal / Cristiano Ronaldo Airport, FNC) is a competitive market with strong local operators, which keeps prices reasonable outside peak season. Expect roughly the following in 2026:
Average Daily Rates in Madeira by Season
Booked 3–5 weeks in advance, prices in EUR
| Season | Manual Economy | Manual Compact | Automatic Compact |
|---|---|---|---|
| Low (Nov–Feb) | €22–32 | €28–40 | €40–58 |
| Shoulder (Mar–May, Oct) | €30–44 | €36–52 | €50–70 |
| Peak (Jun–Sep, Christmas/NY) | €42–62 | €50–74 | €68–98 |
No tolls on Madeira – the booked price is close to your real cost.
Estimated rental cost by trip length
from €22/day
Illustrative — daily rate × days at the lowest 2026 starting price; real prices vary by season & demand.
Madeira Rental Budget Calculator
Rate prefilled with the lowest low-season rate – change it for your dates.
Keddy by Europcar offers cheaper rates drawn from Europcar's Madeira fleet, with a leaner, more self-service experience. You get the reassurance of a major's cars and network at a lower price – in exchange for a more bare-bones counter process and sometimes stricter fuel/deposit terms.
Keddy is collected via the Europcar desk/area at or near Funchal Airport; confirm the exact pickup point, deposit and card requirement. Read the fuel and insurance terms carefully (value brands can be stricter on fuel), decline cover you don't want, and document the car at pickup.
The subject of this guide – a cheaper route into Europcar's Madeira fleet. Best if you want a low price and don't mind a leaner process. Check the fuel policy and deposit when booking.
A well-regarded local company offering good value, flexible terms and meet-and-greet at FNC – often cheaper than the chains.
Another highly-rated local company, known for newer cars and smooth airport pickup.
The full-service parent – a bit more per day but a smoother counter and clearer terms. Compare against Keddy's all-in price.
Aggressive upsells, fuel and damage disputes, and one of the lowest Trustpilot scores in the industry.
The very cheapest online listings can carry strict fuel rules and excess disputes. On Madeira, prefer a trusted local or established brand.
Basic CDW with an excess of €1,000–€1,800, blocked on your card (value brands often block more). Tyres, glass and underbody usually excluded – relevant on Madeira's narrow lanes.
Super CDW to zero the excess is €14–22/day – €98–154 a week.
Standalone excess insurance (€4–7/day) bought before you travel covers the excluded items and refunds any excess charged. Buy it and decline the counter upsell.
Insurance Cost Comparison: 7-Day Madeira Rental
2026 pricing
| Option | Daily Cost | 7-Day Total | Covers Tyres/Glass? |
|---|---|---|---|
| Basic CDW (included) | €0 | €0 | No |
| Counter Super CDW | €14–22 | €98–154 | Sometimes |
| Third-party excess cover | €4–7 | €28–49 | Yes |
This is simple: Madeira has no motorway tolls. The island's modern VR1 expressway and its many tunnels are completely free, so you'll never need a transponder or a toll device. In mid-2026 fuel on the island runs roughly €1.81/L for petrol and €1.74/L for diesel – still the lowest in Portugal.
| Cost item | Madeira (2026) | Notes |
|---|---|---|
| Motorway tolls | None | VR1 and all tunnels are free |
| Petrol (95) | ~€1.81/L | Regionally set |
| Diesel | ~€1.74/L | Regionally set |
| Funchal parking | Paid zones / garages | Use a hotel garage where possible |
Peak season and the Christmas/New Year period sell out; automatics go first.
Keddy's base is low – compare the total against Europcar and the local operators.
A willing engine matters more than size on Madeira's climbs.
Buy third-party excess cover beforehand.
Value brands more often use full-to-empty.
Refuel before drop-off near the airport.
Madeira's third-highest peak, often above the clouds – go early for the sunrise.
The famous volcanic swimming pools on the wild northwest coast.
Lush valleys, waterfalls and the old coastal road tunnels.
The arid, rust-coloured eastern tip.
Churchill's favourite fishing village and Europe's highest sea-cliff skywalk.
Keddy is Europcar's value, online-focused brand. On Madeira you get cars from Europcar's fleet at a lower price, in exchange for a leaner, more self-service process and sometimes stricter fuel and deposit terms.
Yes, if you want a low base price and don't mind a bare-bones counter. Compare its all-in cost against standard Europcar and the local operators (Bravacar, Rodavante), which often win on value.
No. Madeira has no motorway tolls anywhere – the VR1 expressway and all the tunnels are free, so you never need a transponder or toll device.
Keddy is collected via the Europcar desk/area at or near Funchal Airport (FNC). Confirm the exact pickup point and deposit when booking.
Low-season manual economy cars start at €22–32/day ($24–$35). Shoulder season is €30–44/day and peak summer or Christmas/New Year €42–62/day, with automatics more.
It's cheaper to buy standalone excess insurance (€4–7/day) before you travel than the counter Super CDW (€14–22/day). Third-party cover also includes tyres, glass and underbody – useful with value brands.
Disclosure: Auto Jardim participates in the DiscoverCars affiliate program. Our company reviews are based on Trustpilot scores, Google Maps reviews, traveler-forum feedback and direct experience. We only recommend companies we would use ourselves.
Last updated: June 2026. Prices and policies change – always verify directly with the rental company.
