Discover Cars opened its early Black Friday 2025 push with a broader slate of rental discounts than in previous years, setting the tone for a deal cycle that’s expected to intensify as November moves on. The platform rolled out rate cuts of 10–25% across compact, SUV, and family-size models in key airports and city hubs, positioning this as one of the earliest large-scale rental promos of the season.
The first wave of reductions highlights several categories:
Suppliers are joining the rollout with their own add-ons. Some offer early-week flash discounts, others push longer-rental bonuses—several major brands cut weekly rates by roughly 10–18%, even before the main Black Friday window opens. This early alignment signals that more aggressive pricing is likely coming.
Traffic traditionally spikes around early Black Friday as travelers secure cars for Christmas and New Year trips. Discover Cars is leaning into that pattern by surfacing rotating regional offers and previewing secondary drops expected closer to November 28.
Further updates are anticipated as additional partners join the campaign. If this first wave is any indication, deeper reductions on premium and electric categories could land next, widening the margin for early shoppers before the main weekend rush hits.
